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How to Choose a Cartridge

Where do I start?

I am often asked....."What will give me better performance.... putting a $999 cartridge on my $7000 turntable, or putting a $7000 cartridge on my $999 turntable?"

Vocalizing this question to me will sometimes allow customers to hear themselves, and suddenly realize that the answer almost resides in the question. Asking a question like that almost answers itself. The cartridge is doing MOST of the heavy lifting - it has to do a nearly impossible task - far more difficult in many way than the tone arm and the platter.

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They Said What?

I played this album a few times on my system before adding the Zephyr MK III ES. I found it far superior to the CDs I'd listened to, with excellent tone on Miles' trumpet and a deep and wide soundstage. But when I listened to it the first time with the Zephyr MK III ES, it was another level of cool. Right off the bat, the surface noise was down, significantly. Secondly, the soundstage was deeper and wider than I have ever heard on my system before. James Cobb's snare had more snap and his high hat took on more air. Song after song, I was completely engaged in the music.

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