cartridge selection

Where do I start?

I am often asked....."What will give me better performance.... putting a $999 cartridge on my $7000 turntable, or putting a $7000 cartridge on my $999 turntable?"

Vocalizing this question to me will sometimes allow customers to hear themselves, and suddenly realize that the answer almost resides in the question. Asking a question like that almost answers itself. The cartridge is doing MOST of the heavy lifting - it has to do a nearly impossible task - far more difficult in many way than the tone arm and the platter.