“The Voice” cartridge by The Soundsmith makes a clear statement amidst the other voices of high performance phono cartridges.

 Our statement?? Ikebana. Less is more.

 It overturns the myth that moving coil cartridges are the only path towards perfection. After all, what is the “advantage” of the moving coil type of cartridge? Low moving mass, right? We got less. Much less. And if you understand moving mass, Less IS more.

 The 40 year evolution of “The Voice” cartridge affords lower moving mass than any of them. Far lower. Why is that good? Because when you lower the moving mass, it’s easier to control. If it’s easier to control, the stylus can stay in better contact with the groove walls. That’s good, because if you can’t stay in contact with the groove walls, you can’t hear what’s on the record.

 Is a moving coil preamp required? No. “The Voice” is designed to be used with a Moving Magnet preamp. No transformers. No finicky multi-stage ultra high gain preamp required. Less is more here, too.

 Once you’ve heard “The Voice”, you’ll never go back. The price?? Oh yes, “less is more” applies here too……….